01. What
A legendary little team was brought together to create this campaign during the Covid pandemic of 2020.
Initially I was brought on as a creative consultant, working through the pre-production with Creative director Paris.
9 ‘maker’ vignettes, 3 TVC’s and a bunch of extra collateral was then shot over the next few months.
I ended up taking on the role of Director of Photography.
This was a wild ride during one of the strangest years on record.